The second album has been a real adventure & undertaking for Ayesha. Not only to write & record the albums 10 songs, but also to venture gently into the world of film.
The second album will feature seveal music videos that will also be short films in their own right, inspired by the songs that they belong to. All films have been written, produced & directed by Ayesha and feature original scores as well as belonging to music video edits of the songs featured on the second album.
The first of these short films is JOSEPHINE. Inspired by the song FUEL off the forthcomding album, JOSEPHINE is a lush period drama, set against the backdrop of Ayesha's native Wales.
The film was a budget enterprise to say the least, and was filmed in just two days, on one camera. A small team and several talented actors brought this dramtic story to life with very little time to spare. It's a testament to how much you can do with very little, if everyone works together towards a creative vision.
Downton Abbey meets Grimm's fairytales, JOSEPHINE is a story of love, lust, jealousy, gossip, heartache & madness...with a ghost story thrown in for good measure. Finding her husband's infidelity an impossible pill to swallow, the lady of the house JOSEPHINE starts to lose her patience with social propriety, and her mind along with it. As she becomes harder to handle, the Lord takes matters into his own hands- but how far will he go to keep the Lady in her place? Finding creepy comfort in the haunted heart of the house, is JOSEPHINE crazy?... or is history repeating itself?
The music video edit will accompany the release of the new album. But in the meanwhile here's the first film!
Join the cast of JOSEPHINE & the FUEL music video at the Josephine Facebook page here:
About the making of JOSEPHINE/ FUEL MUSIC VIDEO
"I'd never made a film before... Only ever shot a few music video's for myself and some of my friends bands over the years. But every project I've filmed, I've tried to do better than the last. I've thoroughly enjoyed delving deeper into the creative process. I think that this is happening more and more in music industry these days. You have to take it ALL on. Why not filming? Why not VFX? I've never had the budget to get my crazy ideas captured on film by someone else. So, in having to figure everything out for myself, I have found that I really liked the technical side of it too. I love working with cameras, VFX... Lighting. Everything! So when we were talking about a music video for FUEL, I knew that I really wanted to push myself on this one.
The song itself was a bit unusual, I wasn't sure that it would sit well on the album... But something about it intrigued me. It stormed it's way onto the new album if only because I had a burning idea for a music video concept for it. A stylish period drama, fairytale, gothic horror, something or other... I knew exactly what I wanted... But I had no idea how I was gonna pull it off, having only limited equipment, budget & relative film experience. But I knew I wanted to make something great. I had no clue it would end up being a mini-movie. For all it's faults, it turned out great! And won Best Fantasy in last years Top Shorts Film Festival (...huh?!)
A lot of that is down to the wonderful people that were kind enough to be involved, on my ludicrously tight budget. The project felt 'meant to be' as everything fell into place. Even setbacks turned out to occur for the better. It took 2 days to film, 4 months to edit the short film version, and 2 weeks to edit the music video version. And I loved every minute of it, despite the steep learning curve.
The song was produced in roughly 3 days, and the beautiful cellist featured on the song also stepped in last minute to play JOSEPHINE in the film and the music video. My leading lady had dropped out last minute, and my cellist & friend Nerys Clark bravely stepped in. This setback turned out to be a blessing as the cello ended up being such a feature of the story. Another 'meant to be' moment for a would-be filmmaker!
Filmed at the former home of the famed opera singer Adelina Patti, myself & the cast could feel her presence on set. I have no doubt that something, or someone, was helping me pull off something that should have been impossible. I learned that that is where the challenge and creative growth reside- when you're foccussed & stressed out, feeling like you're digging canyons with a spoon, but then, all of a sudden... You step back...And there's the view.
I can't wait to finally share FUEL. And I can't wait to film the next one..." A x